文大推廣 國貿系

Syllabus

課程代碼 : 1001CBNIT2F73200

必選修別 : 養域

授課老師 : 許書珊

學分數 : 2 學分

週數

日期

大綱標題

教學目標

1

2011/9/5

International Trade Show Communication

Communication with Target Groups: 1. Trade Show Organizer 2. Customers 3. Networking Partners 

2

2011/9/12

中秋節

3

2011/9/19

Trade Show Participation

Trade Show Selection and communication with Trade Show Organizers

4

2011/9/26

Trade Show Participation

Trade Show Selection and communication with Trade Show Organizers

5

2011/10/3

Communication Materials

How to present my company to an international audience? (Part 1)

6

2011/10/10

國慶日

7

2011/10/17

Communication Materials

How to present my company to an international audience? (Part 2)

8

2011/10/24

Culture Difference

A brief discussion of different habits and transcultural understanding

9

2011/10/31

Mid-term Exam

10

2011/11/7

Trade Show Participation

Conversation with target groups (1)

11

2011/11/14

Trade Show Participation

Conversation with target groups (2)

12

2011/11/21

Trade Show Participation

Conversation with target groups (3)

13

2011/11/28

Examples: Online Reports

Listen and understand company presentations

14

2011/12/5

Repetition

Conversation with target groups: simulating a trade show 

15

2011/12/12

After the Show

Internal reporting and follow-up (1) 

16

2011/12/19

After the show

Conclusion and future strategy

17

2011/12/26

Questions and discussion

Preparation for end-term exam

18

2012/1/2

End-term Exam